
Purpose
We are redesigning the system so that reuse becomes an easy and obvious choice for everyone.
Mission
We’re changing the world of takeout packaging with a practical, eco-friendly, and easily accessible reusable system.


Vision
We envision a world where sustainable, reusable packaging is the new standard.
Core values
At reCIRCLE, we place sustainability and quality at the heart of everything we do; we take responsibility toward our partners, our users, and our planet; we foster innovation to develop simple and powerful solutions; we strive for customer satisfaction through reliable and friendly service; we move forward thanks to a team spirit that drives our ideas; and we are committed to meaningful work to shape a better future.

Taking a holistic approach
We are guided by the United Nations Sustainable Development Goals (SDGs) established in 2015, which cover various aspects of sustainability. Our efforts focus primarily on four of these goals.


Sustainable cities and communities
Reusing packaging and relying on the deposit system generate less packaging waste. With reCIRCLE, towns and communities can both reduce littering and cut their high waste disposal costs.
Responsible consumption and production
reCIRCLE focuses on local production, short transport routes and high-quality, durable products. Recycling is factored into planning right from the start. In our day-to-day activities, we raise awareness of waste issues and show how we can improve together.


Climate protection measures
By reusing takeaway packaging instead of throwing it away, we jointly save many valuable resources and CO2 because washing up is more ecological than disposing of an item after a single use. In this way, all reCIRCLErs contribute together to more climate protection.
Life under water
Plastic pollutes our oceans, lakes and rivers. reCIRCLE tackles the problem at its roots: through reuse and the deposit system, less plastic ends up in the environment and thus in the water.


Life on land
Littering threatens natural habitats and biodiversity, as plastic is mistaken for food by microorganisms. Single-use packaging promotes deforestation and resource depletion. The reCIRCLE reusable system keeps resources in circulation and thus protects terrestrial ecosystems and biodiversity in line with SDG 15.