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Why

Why a network?

You can get your reCIRCLE product at a reCIRCLE restaurant. Are there no reCIRCLE partners in your area? Then get in touch with us and tell us about your favourite restaurant.

You can find all reCIRCLE partners on our map. At those restaurants you can order your meal in the reCIRCLE BOX or your beverage in the reCIRCLE ISY.

You pay CHF 10.- for the reCIRCLE BOX, CHF 5.- for the reCIRCLE ISY and enjoy your food/drink wherever you like, at home, at work, at the park or even at the pool! After you finish, you just return your reCIRCLE product at the next partner and get either a refund or a new product - your choice. Or you clean the reCIRCLE product yourself, keep it as long as you want and just refill it over and over again. It`s that simple!

Damaged aubergine-coloured reCIRCLE products can be exchanged for new ones at our partner restaurants. They are collected, returned to us, recycled directly by the producer in Einsiedeln, CH and thus receive a new life!

Together we can save valuable ressources on an everyday basis: Use a reCIRCLE BOX once a week instead of a disposable container and you can already save 1,5 kg of Plastic waste per year.

Because sharing is more sustainable than owning.

Why a network?

Why a network?

Why a network?

Why a network?

Why reuse?

Or even better: Why use disposable containers if you can eat your delicious food out of a practical, chic and tightly closing reusable product?

More and more takeaway lovers are switching from disposable to reusable.
Our products can be washed hunderets of times and - if they are well taken care of - even longer than that.

Everyday 55`000 disposable contaiers are being replaced. That equals 1`000 garbage bags saved in only one day and 9 tons of CO2.

By washing instead of throwing away you can save valuable ressources. Show the world that you care about the environment and the future of our planet.You can even use the reCIRCLE products at home.

Thanks to the reCIRCLE products you can even save food waste: Just take your leftovers with you and eat them later, when you are hungry again. You don`t need to throw them away with the disposable packaging.

So let us ask you: Why not reuse?

Why reuse?

Why reuse?

Why reuse?

Why reuse?

Why aubergine?

reCIRCLE is new. To achieve a change in behaviour, it must be made visible. Therefore we had to choose a colour that clearly stands out against existing packaging colours.

Any meal looks delicious in it! We want the focus to be more on the food than on the colour of the reCIRCLE BOX. All food colours match with the reCIRCLE BOX. Green salad, red tomatos, or yellow curry - all food colours go with the reCIRCLE BOX. A brighter colour would stain easily from heavy coloured ingredients like curcuma, beetroot or carrots.

Gender neutral! The colour had to be accepted by both men and women equally and so far experience shows that augergine is working.

Aubergine is conquering Switzerland as the colour of reusables!
There are places where the aubergine coloured reCIRCLE BOX is already a remarkable part of the city image. Its visibility thoughout the city - be it a cool woman or a nice guy, who is walking though town or queueing in front of a hip restaurant, eating delicious food - makes it attract more customers very quickly.

Why Plastic?

Believe us, we`ve spent a lot of time on this subject. We would like nothing more than to have a material which is made of love and which becomes love again after every meal. Unfortunately this does not exist yet. Therefore we asked our different target groups what they expect from a reusable packaging.:

The restaurants want something tightly stackable, fast-closing, shatterproof.

The hygienists want a container that can be washed and dried easily and cleanly and that is ventilated well while stacked so that no moisture can accumulate.

It is important to customers that it is leak-proof and must be dishwasher and microwave-proof - and affordable!

The logisticians and environmentalists want a container that can be used as long and as much as possible and that does not break when washed, stacked or dropped.

Cities and communities want a container that cannot contain any risk of injury, for example a shard of glass if it is broken.




We have analysed and tested the following materials:

Glass breaks quickly and tempered glass is not recyclable. Glass performs poorlywhen it comes to stackability and it becomes so hot that it can no longer be held. Due to temperature differences, a vacuum can form.

Aluminium or chrome steel can not be put in the microwave. That alone is a killer criterion. In order not to burn your fingers, the containerwould have to be double-walled, which would mean high costs, that would not be accepted by the customers. It is also difficult to seal the containers properly, because clips or silicone edges are not hygienic, because germs and bacteria can hide behind them.

Compostable materials are neither dishwasher proof nor durable! That also includes wood.

The production of bioplastics from food makes no sense. Even plastics made from renewable resources (palm leaves, bamboo or potato peels) are provided with additives and are therefore no healthier than traditional plastics. Biodegradable is not the same as compostable: bioplastics are often thrown into the compost, which destroys the collection. Right now, bioplastics are more of a problem, than a solution.

Click here to know more about our reCIRCLE materials!

Why an app?


Fast, easy, contactless, deposit handling and customer loyalty with the new reCIRCLE App

The reCIRCLE APP is a modern, NFC-based smartphone application that digitizes the depot handling for reCIRCLE BOXes. This makes the payment process easier for our partners, they can handle the reCIRCLE BOXes more efficiently. The app also contains an overview map of all reCIRCLE partners and a loyalty points function to help you find our partners and increase customer loyalty.

All reCIRCLE partners are marked on the map with the aubergine pin.

App Supporter, where you can load your BOX onto the App, are marked with a green dot.

Points Supporter, where you can collect loyalty points, are marked with a yellow dot.

Please note that the app is brand new and therefore still prone to errors. If you notice a problem, please let us know!

You can scan the QR Code, or download the app here!
(Your device must be NFC compatible.)

Life-cycle assessment

The following diagram illustrates, that the increasing spread of convenience products, which are often packaged in disposable containers and consumed in public places, causes various problems.

On the one hand, they consume a disproportionate amount of energy and resources compared to their life cycle. On the other hand, in many cases they are not disposed of properly, which leads to unclean streets and parks and in extreme cases even contaminates pastures. 

So far, there are no possibilities to transfer these disposable containers to a recycling process, so they have to be thermally recycled.

With the life-cycle assessment it was determined that less than 10 washing cycles are required until the reCIRCLE BOX has a lower environmental impact than disposable containers*. 

This is particularly true in the case of production, since the environmental impact of production can be broken down into the number of circulation cycles due to reuse for the 10 or 200 circulation cycles shown here.

 *Containers were included in the comparison which are very common among the takeaways participating in the pilot project in Berne and which correspond approximately to the reCIRCLE BOX (then called "Bring Back Box") in their functionality.